The Major Causes of the Cold War Between the Soviet Union and the United States

The cold war was a war between two superpower nations, the Soviet Union which believed in communism and the United States which advocated for free governance hence supporting a democratic government. The cold war can be said to have been caused by the difference in ideologies that existed between the two nations and the hunger to control and dominate the world as the superpower.Advertising We will write a custom essay sample on The Major Causes of the Cold War Between the Soviet Union and the United States specifically for you for only $16.05 $11/page Learn More The cold war did not use military or army weapons; it used other measures to curb the power and the influence of the other nation. Economic restrictions and spread of propaganda against each other were used as the war weapons, as each nation tried all available means to destroy and weaken the ability of the other nation in expanding and gaining popularity. The beginning of the cold war can be tra ced way back even before the beginning of the second world war that is after the Bolshevik Revolution and formation of Russian union in 1917. According to Leffler in his book â€Å"The Specter of Communism†(1994) the cold war was a political and economical war between the United States and the Soviet Union, which started few years after the end of the First World War, as they struggled to gain popularity and control over the world. The two nations had differences in terms of governing, whereby the United States dominated by the capitalism and the Soviet Union dominated by the communism. Each state believed that its governing policy was more superior and should be adopted by all nations, thus they tried to influence other countries to form allies against the other superpower nation in order to reduce their power. The major threats of cold war started with the raise of the Russian revolution under the readership of Bolshevik regime which was determined to spread the communism a ll over the world, by influencing and cooperating with various countries in order to outfit the Americans. The United States and the Soviet Union did not involve themselves in any war, but aided the ally’s nations in fighting their opponents. In 1918 to 1920 the United States and Britain joined together to fight Bolshevik regime, but they were unsuccessful. After this inversion, the relationship between the Americans and the Russian worsened, the soviet attitude regarding the Americans and the west became even worse. Upon the Bolshevik revolution, Russia was a semi-peripheral state and was still struggling to catch up with west which was viewed as most industrialized by then, thus the Russian spent most of its time and economic in strengthening its army. It also invested a lot in the manufacturing of the atomic booms and military ammunition in preparation to defend itself in case of war outbreak. Russia was suspecting that the United States were manufacturing the atomic bombs and they may use them in attacking them.Advertising Looking for essay on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More The landing of the American troops in Russia to assist the anti- Bolshevik in the Russian civil war increased the tension and suspicion within the communism leadership over the capitalism. After the involvement of Americans in the Russian civil war, the relationship between Russians and the Americans became a major point of suspicion and mistrust. 1n 1935 the Stalin adjusted his policies; he started forming alliances with the democratic powers in the western in order to fight the Nazi of Germany. His initiative failed and he decided to sign the Nazi-soviet pact with the leader of the Nazi the Hitler. The signing of the treaty only increased the anti-soviet tension and the hostility in the western nations. This treaty delayed the beginning of the war between the two superpower nations. In 1941, Germany invaded the Russians breaking the treaty signed between Germany and the Russian nations. After the attack, the Stalin withdrew his cooperation with the Germans and supported Britain under the rule of the Churchill. Churchill and Stalin signed a treaty to form a formal alliance to fight against Adolf Hitler. The United States did not join the treaty as it wanted to remain neutral and concentrated in military upgrading. After the American Pearl Harbor was attacked by the Hitler, the United States joined the union formed between Russian and Britain in aid to fight Germany. This alliance did not last long due to the disagreement that arose between Poland which was an alley of Britain and the Soviet Union concerning the support and cooperation of Stalin with Hitler after Hitler ordered the killing of Polish officers. Despite this suspicion, the western allies and the soviet continued to cooperate in order to defeat the growing strength of Adolf Hitler. During this war, both sides had a lot of disagr eements on various military strategies especially the opening of the second fight against Germany. The Soviet Union believed that Britain and the United States delayed the invasion intentionally in order to attack at the last minute so as they can influence the settlement of the peace with a view to dominate Europe. Stalin saw that the United States and Britain waited for him and his troops to get exhausted so that they can defeat him and take control. Soviet Union suffered a great loss as it recorded a high number of casualties. This increased tension and hostility among the allied powers.Advertising We will write a custom essay sample on The Major Causes of the Cold War Between the Soviet Union and the United States specifically for you for only $16.05 $11/page Learn More In conclusion it can be said that cold war started in mid 19th century some years before the beginning of the world war two. The major causes can be attributed to the suspicion and h igh tension that existed between the Soviet Union and the United States over control of the world. The Americans viewed communist as enemies who needed to be monitored and controlled as they threatened to take control of the world. On the other hand, Russia under the Soviet Union viewed the United States as a major threat to their ambition of expansion, as they posed the main challenge to Russia. The war remained cold without the use of military as each nation did not want to be directly associated with the cause of the war. The two nations just supported other nations that were fighting. Americans supported the British army while Russia supported Germany army in the Nazi war until the time when the Nazi invaded Russia forcing the Soviet Union to collaborate with Britain and America in fighting the Nazi. The real effects of the cold war were fully seen and felt after the second ward war, where each nation viewed the other nation as an enemy, and they had to keep an eye on each other . Reference Leffler, M., P.(1994) The Specter of Communism. New York. Hill and Wang This essay on The Major Causes of the Cold War Between the Soviet Union and the United States was written and submitted by user Justin Lowery to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Caterpillar Essay Example

Caterpillar Essay Example Caterpillar Essay Caterpillar Essay Government. Lastly, it is important because improves the companys creditability and also its bottom- line. Caterpillar uses four goals within its structure- integrity, commitment, excellence, and teamwork. 3. What role do leaders play in shaping Caterpillars organizational culture? 4. Because Caterpillar prides itself in value creation, the leaders play a pivotal role in modeling; setting the perfect example and leading by example. Because the expectations are so high, Caterpillar has to make its values apart of everyday culture. I Away is it difficult to change a companys organizational culture, and how can management know when a permanent change has successfully occurred? 5. It Is difficult to change a companys organization culture because employees are often stagnant in their proactive role at work, team members have bought Into previous goals to success within the company, or because, as Its In human nature, people do not like change and will be defensive because they arent sure of the future plan. A management team will know that a change was successful by the costive aura of employees, good perception from outside sources, and the profit growth of the changed variable. 6. What do you think will be the most stressful career stage? Why? 7. I believe the most stressful career stage Is establishment. When I Initially entered the work force It was absolutely stressful and scary. I was terrified! Whether you have a college degree, a pertinent certification, some college credits, or Just a high school diploma, finding your Identity as a working person Is very difficult and poses a great pressure In deciding how to go about making vertical career decisions. 8. What types of stresses led you to make this choice? 9. The ultimate stresses, pressure, causes all kinds of rash emotional and physical decisions that set the tone for either that moment or creates the foundation that build success In ones life. Caterpillar By gingersnaps 1 . What story does management at Caterpillar recount as a way of communicating uses the story of the School Bus Project, Embark, to recount the way they I Away is it difficult to change a companys organizational culture, and how can 5. It is difficult to change a companys organization culture because employees are often stagnant in their proactive role at work, team members have bought into previous goals to success within the company, or because, as its in human nature, people do not like change and will be defensive because they arena sure of the most stressful career stage is establishment. When I initially entered the work force it finding your identity as a working person is very difficult and poses a great pressure in deciding how to go about making vertical career decisions. 8. What types of build success in ones life.

Continuing Academic Success Essay Example | Topics and Well Written Essays - 750 words

Continuing Academic Success - Essay Example of objective formulation in education can be metaphorically represented by a destination which without, an individual may find the purpose of travelling thus would consider either going back home or wonder aimlessly. In this program, my goal is to get a†¦Ã¢â‚¬ ¦. grade, which will be a significant improvement from the previous term’s†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. grade. Setting up an objective does not end by a merely stated idea. However, the essentiality of the set goal will only be marked when proper measures and schedules are structured to act as a guide for achieving the set goal. In this light, the measures that I consider essential in meeting up my goal of improving my grade are to spend more time in the library. Spending more time will not mean going to relax in the library; rather it will mean spending more time for personal studies as well as more research on the units I am undertaking. Initiating effective consultations is also important as it will allow me to engage more with the teachers at an individual level and get help in key academic areas that may prove a challenge in attaining the set target. Knowing and keeping to the identified style of learning would not only help me in my academic achievements, but will also be of significance to my future career pursuits. This will be in line with my ability to do personal work without supervision hence enhancing my productivity at the workplace. I consider the writing process very important in the advancement of my education as well as in my career advancement. The scope of applying effective writing is very wide, and is mainly associated with the need for effective communication. In my educational program, writing marks the main mechanisms through which my development is evaluated in relation to the progress that I make towards my career dreams. Effective communication through writing up my papers enables the teachers to determine how well I am growing and provides the foundation through which they can offer advice

Application of Jacques Lacan's theories Essay Example | Topics and Well Written Essays - 1750 words

Application of Jacques Lacan's theories - Essay Example This movement took place mostly in France and gathered such bright and original thinkers as Lacan, Foucault, Althusser, Poulantzas and others. This movement had more an ideological than an organisational nature because all of its participants had a particular individuality and independent way in science, so, they denied their affiliation to the Structuralism. Jacques-Marie Emile Lacan took up the study of medicine in 1920 and specialised in psychiatry from 1926. He undertook his own analysis around this time with Rudolph Loewenstein and this continued until 1938. Lacan was very active in the world of Parisian writers, artists and intellectuals of the time: he was a friend of Andr Breton, Salvador Dal and Pablo Picasso, and attended the mouvement Psych founded by Maryse Choisy. Several of his articles were published in the Surrealist journal Minotaure and he was present at the first public reading of James Joyce's Ulysses. In his studies he had a particular interest in the philosophic work of Karl Jaspers and Martin Heidegger and, alongside many other Parisian intellectuals of the time, he also attended the famous seminars on Hegel given by Alexandre Kojve. France had not proved the most favo... Lacan was very active in the world of Parisian writers, artists and intellectuals of the time: he was a friend of Andr Breton, Salvador Dal and Pablo Picasso, and attended the mouvement Psych founded by Maryse Choisy. Several of his articles were published in the Surrealist journal Minotaure and he was present at the first public reading of James Joyce's Ulysses. In his studies he had a particular interest in the philosophic work of Karl Jaspers and Martin Heidegger and, alongside many other Parisian intellectuals of the time, he also attended the famous seminars on Hegel given by Alexandre Kojve. France had not proved the most favourable testing-ground for Freud's theories. In 1907 Freud wrote to Jung of the difficulties the psychoanalytic movement had in making any headway there. He put this down to the national character, observing that 'it has always been hard to import things into France. The difficulty experienced by psychoanalysis was greatly increased by the fact that it was simultaneously perceived as Teutonic and Jewish, and was thus subject both to anti-German and to anti-semitic prejudice which were strong in French intellectual circles. It was in this atmosphere that Jacques Lacan developed his own theoretical system. Given the strength of the prevailing cultural chauvinism it is perhaps not surprising that Lacan should have begun by importing into psychoanalysis concepts which had been formulated in a completely different framework and whose originator neither intended nor imagined that they would eventually be married to the theories of Freud. Lacan presented his first analytic paper on the 'Mirror Phase' at the 1936 Congress of the International

Case analysis Study Example | Topics and Well Written Essays - 1250 words - 4

Analysis - Case Study Example Under the space shuttle program, NASA launched the Challenger and hired Thiokol to supply SRB (SRB). SRB was a fuel system consisting of a combination of both solid and liquid systems. It was cheaper, and NASA found it sustainable, in the long run. A. Economic: NASA operated in a hostile economic environment because it experienced a reduction in budgetary allocation since its inception. Over the years, the government cut its budgetary allocation to the organization. For instance, the government reduced its budgetary allocation by 5.1 billion thus forcing NASA to seek alternative funding. Additionally, NASA was experiencing high costs of producing its shuttles thus the need to adopt SRB. Fortunately, NASA got the financial support of the U.S. Air Force, and it sustained its operations up to 1986. B. Political: NASA was formed by the government and enjoyed the full support of the government during its early times. It had the goodwill of the government because the U.S. government was using it to dominate the field of space exploration. Thus, it was a government project and its operations were influenced by government policies. C. Technological: NASA was operating its rockets using an all-liquid fuel system and was incurring huge costs of operation. Later on, the organization modified its shuttle design to reflect low costs. Consequently, NASA adopted the SRB fuel system. Roger Boisjoly worked for Morton Thiokol as an engineer and was objected to the launch of the Challenger because of temperature issues. Morton Thiokol was one of the two organizations that were involved in the shuttle program along with NASA. Roger was against the launch of the Challenger because he believed that there were some unresolved issues about the O-rings technology. According to Roger Boisjoly, a past research study found out that the O-rings were rigid and could not seal at low temperatures. He found out that the O-rings has Case analysis Study Example | Topics and Well Written Essays - 1500 words - 1 Analysis - Case Study Example The company has diversified and integrated product and service portfolio that include web search, Google Chrome, Google News, Google Scholar, Google Docs, Google Analytics, Google Apps, Google AdSense, Google Adword, You Tube, Google Maps, and Google Earth (Eldeman & Eisenmann, p 1). The factors that determine the paid listings provider’s revenues include the coverage rate, the average cost per click, the click-through-rate and revenue split (Eldeman & Eisenmann, p 4). Google has an extensive coverage rate and has improved the click-through rates through innovation of the keywords. The revenue split is the percentage of revenues paid to network affiliates and ordinary partners receive about 60 percent of revenue share (Eldeman & Eisenmann, p 3). Google now controls approximately 90 percent of the internet searches and has diversified its operations to other products such as mobile and cloud computing, music and video distribution (Eldeman & Eisenmann, p 8) The corporate strategy of Google is aimed at organizing world’s information in a manner that makes it more accessible and useful. The company is committed to informing, educating and entertaining the users through diversified products and services. The company is currently attaining growth through vertical integration with suppliers and diversification strategy that has led to addition to new different products to its mix (Daft, 2009). The business strategy of Google is aimed at ensuring consistent technological innovation and sustained acquisitions that will lead to revenue growth and satisfy emerging customer needs (Daft, 2009). The business strategy is geared at developing distinctive competencies and identifying new market niches such as the Google Checkout and Google TV (Google, 2014). Google has deployed several functional strategies such as innovation and use of superior search engine technology,

Lenovo Brand Strategy

Lenovo Brand Strategy Abstract Purpose This study aims to apply the reviewed literature of brand identity, brand strategy, and product positioning to analyze the lessons and improvements on how Lenovo, a No.1 PC manufacturer in China, implements brand integration as part of its global brand strategy to increase brand awareness and recognition. Approach This study introduces multiple methods to analyze the pros and cons of brand integration, and brand product positioning such as product segmentation and perceptual map as well as the companys revenue comparison. Findings Lenovos co-branding strategy in its first two phases of global brand strategy benefit its revenue growth dramatically but in limited level to its own brand awareness. And the global sales loss happened after Lenovo forgone co-branding with IBM brand on its ThinkPad/ ThinkCentre brand lines in its third phase of global branding strategy. Moreover, the unsatisfactory sales performance forced the company to trade-off the premium price of ThinkPad in attempt to cater to more consumers, gaining market share and revenue growth, but only result in the opposite situation due to the unclear repositioning of ThinkPad. Research limitations/implications The inaccessibility of the overall statistics on the sales of ThinkPad by Lenovo in overseas market over the past five years impacts the accuracy of the analysis result. Besides, the depth of the study is hindered due to the lack of Lenovos investment in branding and marketing promotions, as well as sales volume of its major competitors such as US, Europe, etc. Practical implications Leveraging a well-known ThinkPad brand can expedite Lenovos access to the cutting-edged technology and distribution channel setup, however, it will takes a long process to build and increase a strong brand of Lenovo globally. Apart from focus on quality and technology innovation, Lenovo should emphasize its value-added brand positioning, i.e. nurturing the brand in the dimensions of relationship, personality and culture. The separation of Lenovo and ThinkPad should be the best solution for the sake of maximizing each brand equity. Originality/Value This study is an attempt to discuss disconnection of distinctive brands like Lenovo and its sub-brands ideapad/ideacentre from ThinkPad / ThinkCentre to maximize each brand equity. Literature Review According to Arnold (1992), brand strategy is the process whereby the offer is positioned in the customers mind to produce a perception of advantage. And strategy implies the execution of the organizations vision, mission, and objectives. In another word, the essence of the brand needs to be reflected in everything the company does, especially those that impact the consumer. When making branding strategies, a company should first have an insight into their brand and brand equity. Brand equity is the differential effect that knowing the brand name has on customer response to the product or its marketing (Kotler, 2009). A successful brand has high brand equity and its image (B) can be thought of as the combination of three elements: a good product (P), a distinctive identity (D), and added values (AV), i.e. B=P*D*AV. Especially the brand preference depends on added values that give customers confidence that this product has qualities, status or associations not possessed by alternative choices (Doyle, 2008). It helps customers navigate the choice process by reducing risks and saving time of evaluation (Doyle, 2008). Brand management centres on creating perceived added value for the companys offer among customers, which can be achieved by shaping the brands identity. Brand Identity is everything the company wants is brand to be perceived by customer (Temporal, 2002). It has six dimensions, which is also called now as brand identity prism (Kapferer, 2007), namely , physical, reflection, relationship, personality, culture and relevance (Kapferer, 1997). The identity of strong brands reminds us that identity is not just a matter of functional attributes (Kapferer, 2007). With time, brand associations typically move up from tangible to intangible values -No brand should be without a strong intangible component became the top priority of 10 key principles of strategic brand management (Kapferer, 2007). Due to the increasing fierce competition and rapid imitation, the focus of keeping customers in marketing highlights the building lasting relationships on brand management, namely, classifying the different types of relationships consumers have with brands (Fournier, 1998), or the different types of interactions companies engage in with their clients (Rapp and Collins, 1994; Peppers and Rogers, 1993). Kapferer (2007) claims the establishment and recognition of brand identity is one of the key stages in the process of brand globalization. That is, the brand must have an identity that will serve as a medium for its globalisation, specifically for its brand positioning and brand strategy. Clearly, for existing brands, positioning derives from identity. But it exploits a specific, coherent and salient aspect of identity at a given point in time in a given market and against a precise set of competitors. At the level of global brands, the brand positioning emphasizing a unified identity should occupy a distinct place in the target markets mind (Kotler, 2000), ensure the distinctive position of the products of a company from its competitors offerings, maintain or increase market share by satisfying current or potential customers, and finally achieve higher revenue (Hassanien and Baum, 2002). Bingham and Raffield (1995) identified six positioning alternatives for firms: price, technology , product quality, distribution, image and service. Although repositioning is increasingly inevitable as the changing marketing environments that influence organisations (Trout and Rivkin, 1995; Kotler, 1997), any decisions companies need to make about repositioning will demand careful consideration of all of the brands attributes (Park et al., 2002). When brand managers decide brand strategy, the added-value lever on which a product is based should be taken into consideration as an important parameter in choosing different brand architectures. A single (corporate) brand umbrella or master brand strategy is often recommended when the added value in a particular market is linked to reputation and scale (Kapferer, 2007). However, the more segmented the market, with top-quality, personalised products, the more one has to favour either an endorsing brand strategy or a new portfolio of product brands. Besides, cost factors have to be considered. Doyle (2008) gave insightful explanation and said that the objective of adopting brand strategies is to increase long-run economic profits, which leads to an orientation to sharing brand names For companies in its initial phase of going global with limited resources, the simplified brand lines can reinforce each brands selling power and reduce marketing cost, provided that the company has complementary products. Another factor that can not be neglected in formulating brand strategy is the country background of a brand. COO (Country of Origin) refers to the impact that generalisations and perceptions about a country have on a persons evaluation of the countrys products and brands (Nebenzahl, Jaffe, and Lampert 1997; Lampert and Jaffe 1998; Dinnie 2004). COO helps or hampers the development of brand equity in the new market. Yet to some extent, acquired brands can produce a short-cut to overcome the negative effect of COO in brand globalization (Ying, 2008) and co-branding provides a buzz around the brand among opinion leaders to create an image (Kapferer, 2007) facilitating brand into global arena, but it is not a substitute or alternative for brand building in the long term. Co-branding can generate greater sales from the existing target market as well as open additional opportunities with new consumers and channels as it can increase cash flow through increased number of touch points betwee n brands (Srivastava et al., 1998). In addition, co-branding can reduce the cost of product introduction and help stage a brand into a new market by leveraging the existing brand with global awareness. This is reflected in the increasing number of cases of mergers and acquisition of such kind worldwide. Undeniably, it can boost the business of a company but does not necessarily mean the success of integrating brands (Swystun, 2001). It is difficult to change an established brand identity and a good fit between brands is essential to the successful marriage. For a company going global, a distinctive and consistent brand identity should be nurtured and matters most in distinguishing itself from other competitors despite of manufacturing the same high quality products. Clayton M. Christensen (2004) noted that most organizations can acquire resources, but it is the application of the process (how to solve problems) and values (past investments) that distinguish a company. And branding strategy is the process of such kind as one of the key factors which will ultimately determine a companys future success. About Lenovo and its internationalization and global brand strategy Founded in Beijing, China, Lenovo is No.1 PC manufacturer in China and the worlds fourth largest PC maker with its revenue in 2007-2008 reaching 16.4 billion US dollars and its market share in China stabilize at 29%-30%. In 2004, its acquisition of IBM PC business (Thinkpad brand) for 1.25 billion US dollars made the company the worlds No. 3 PC company after Dell and HP and signified the beginning of its steps into international market. Since then, Lenovo has established more than 200 branches in 66 countries (Lenovo official website: http://appserver.lenovo.com.cn/About/aboutus_overview.html, accessed Nov 23, 2009). Lenovos sports marketing, the Olympic marketing, and co-brand marketing strategy enhance the brand image and capture the market share. Its global branding strategy incorporates three phases. In the first phase focused on the continuity of the brand in overseas countries to strengthen the relationship between the Lenovo and Thinkpad; In the second phase to consolidate t he high-end business Thinkpad image. And in the third phase to accelerate Lenovo brand building (Gu, 2006). Methodology and descriptive analysis We can compare Lenovos branding strategy with its revenue over the past five years. Investment in the brand must come first to ensure revenue enhancement. (Jeff Swystun, 2001) From the comparison, the dramatic revenue growth in 2004-2006 seems to verify that the branding strategy of leveraging IBM brand and reinforcing ThinkPad benefit the corporate performance. Meanwhile, however, Lenovos global brand awareness got increased during the process? Since Lenovo had the right to use the IBM brand only for five years until 2010, the company decided to drop it two years ahead of schedule, such was its confidence in its own brand (http://www.economist.com, 2008). Despite of the right move, the result is the decrease in the corporate revenue: Lenovos sales volume was down by 5 percent in the third quarter 2008, sales revenue dropped by 20 percent, and market share declined from 7.5 percent to 7.3 percent (Ming, 2009), especially, the sales in America and Europe fell by 17% in the 3rd quarter compared with the same period last year due to the sluggish demand in those markets and notably, its domestic sale grew and accounted for 48% of its total sales(http://www.economist.com, 2009). Actually, the unsatisfactory result can be attributed in a sense to the abrupt brand shift from IBM ThinkPad to Lenovo ThinkPad. Whereas, the point is that it is not the inappropriate timing to forgo co-branding with IBM brand, but it is during the initial phase of implementing global branding strategies when Lenovo did not handle well the relations between leveraging IBM brand and, more importantly, enhancement of Lenovo brands identity and differentiated advantage in its new market outside Asia where the brand name was little known, especially in US and Europe, the focus of Lenovo business outside China. To gain an insight on the brands strategy, we can look at Lenovo brand architecture transition below for the major product lines and brand integration in the early 2008. After the brand integration, under the corporate umbrella brand of Lenovo, the streamlined product brands resulting in global marketing cost-effectiveness can be categorized into ideaPad and ideacentre sub-brands for consumers and ThinkPad sub-brand for consumers and commercial segment and ThinkCentre sub-brand for companies. Notably, there is a change in customer positioning for ThinkPad by serving companies only switching to companies primarily and consumers secondly served with individual models of ThinkPad products. This is to meet the increasing needs for consumer PC. Besides, ThinkPad is expanding its position from high-end only to both middle and high-end in light of Lenovos pricing system. And a question comes to arise: Is Lenovo ThinkPad is as good quality as IBM ThinkPad? Lenovos reaction to the sceptical v oices is the price cut of ThinkPad is to cater to those customers feeling pinch in the current situation. But the transition risk should be foreseen that the customers who know ThinkPad very well may not have that sense of advantage that the original brand identity confers, and eventually the transformation may harm the brand equity. Lets look at the brand positioning of Lenovo and its competitors. Over time, PCs has become ubiquitous and play a growing role in many important aspects of daily life. Consumers are therefore looking for more innovation (Quelch and Knoop, 2006) with appropriate pricing. Capping the product features of each company in terms of innovation and pricing, we can see that HP, Dell and Acer-the strong competitors of Lenovo in US and European market -are all positioned as economy brand whereas Lenovo as bargain brand positioned as overall high level of innovation and IBM as premium brand. Highly recognized by its customers, ThinkPad brand, with high innovation and high price of a differentiate advantage, best represent the culture of IBM brand. The branding strategy should first take into consideration the environment and customers (Doyle, 2008). Although Thinkpad brand has nothing to do with IBM after the acquisition, the customers perception of high level of innovation and pricing of Thinkp ad brand is deep-rooted, thus, it is not necessary and even harmful to its original image in its customers mind for any attempt to lower its pricing arrange. As for Lenovo brand, on one hand, competitive pricing is the core value that the company embraces to contest its key competitors internationally, and on the other hand, like many other Chinese company going global, it still take time for Lenovo to get away from Made in China image interpreted as manufacturing cheap products. Thus, the implementation of its bargaining pricing system in its another brand line ideapad and ideacentre can embody its differentiating advantages lower price but good quality and higher level of innovation and lower the entry barrier to the consumers in the new market(Doyle, 2008). Of course, this is what Lenovo is doing, promoting its idea brand line in US, Europe and other major overseas market (Lenovo official website: http://appserver.lenovo.com.cn/About/aboutus_overview.html, accessed Nov 23, 2009 ). It can be concluded that there is distinctively different brand identity between ThinkPad/ ThinkCentre and Lenovo and its sub-brands ideapad/ideacentre. Discussion on improvement In developing a global brand, Chinese companies could choose between a traditional and modern approach (Ewing, Napoli, and Pitt, 2001). And Lenovo has adopted the modern (although more risky) approach that accelerates internationalization via joint ventures and acquisition of foreign brands, enabling them to leapfrog to the advanced stage in the process. Product differentiation and brands management separation Lenovo should resume the high-end brand identity of ThinkPad targeting companies and high-end consumers to gain premium price and high margins. And this branding strategy can not waver surrendering to the current economic conditions. And for the medium and lower-end market, idea brand line can play its flexible role catering to different subdivision market. In addition, the ideapad/ideacentre identity should be enriched to increase its value-added specifically in its relationship and personality prospective to differentiate with other competitors brands. Apart from product pro motion, creating customers product experience should be the remedy to have them gain better knowledge of the new entry brands and enhance the recognition of Lenovo. Most important, ThinkPad/ThinkCentre brand should be separated from Lenovo and its sub-brands. The case of the separation of product brand Lexus and company brand Toyota means the success of the both brands even though few know Lexus brand is under Toyota.(Jean-Pierre and David, 2002) . Conclusion This study emphasizes on the analysis and discussion on the brand integration of Lenovo, idea brand line, and IBMs ThinkPad brand, which features an indispensible process of implementation of global brand strategy by Lenovo. The strategy of co-branding of Lenovo and IBM in ThinkPad products in the initial phase impelled the process of Lenovo brand into international arena. At the same time, however, Lenovo should have engaged in its own brand identity and equity, which will alleviate the loss arising from the disconnection of IBM and Lenovo. An effective positioning/repositioning brand strategy should highlight the consistent process of enhancing brand awareness. At this point, Lenovo took a either slower or inappropriate action which entail improvement and transformation. As for the established ThinkPad brand, the dimensions of its brand identity should be taken into full consideration otherwise any branding initiatives will damage its brand value through confusing or depriving the sense of status and pride from its customers. To avoid the collision of two distinctive brand identities ThinkPad and Lenovo with its sub-brands ideapad/ideacentre, disconnection is the best solution to maximize brand equity.

platos revenge Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  One’s opinion, philosophy, or ideology, apparent or hidden can help, or hinder individual or collective development. This hindering action is apparent in Plato’s Allegory of the Cave, and the action of helping is apparent in Free at Last by Harriet Jacobs. Each of these authors has their own ideology, which they would like to share.   Ã‚  Ã‚  Ã‚  Ã‚  In Plato’s Allegory of the Cave we look into the lives of people whose ideology is chosen for them. These people are forced to sit and stare in one direction their whole life. One would wonder if it ever occurred to them to look to their left of their right. This has been their way of life since childbirth, they know nothing else. How, if you know of nothing else can you come up with your own ideology and make it work? How can you even think without consulting your way first? Maybe thinking is beyond what you are allowed to do.   Ã‚  Ã‚  Ã‚  Ã‚  Within the society in which they are living these people believe that what is right is right because they were never enlightened to anything else. The people never had the chance to look beyond, or to go away and then come back. Plato implies that if one does escape this so-called cave, the others who remain want to kill the escapee.   Ã‚  Ã‚  Ã‚  Ã‚  Once a person has escaped, they see light for the first time. They feel tremendous pain. The reason that they are feeling this is because they have been sheltered for so long. They have not had the opportunity to think for themselves or to realize that there are other ways of life. All of the ideas, all of the new ideologies flow into that persons head. Their mind begins to turn a mile a minute and all of the change is too much to process.   Ã‚  Ã‚  Ã‚  Ã‚  After this escapee had time to sort out these new ideas and form his or her own take on what the world has to offer they want to return to their home and share their takes on life and how things should be. The people of the ‘cave’ have only known one thing. They are never allowed to look to another place for inspiration or for information. They have to go with the flow and accept everything just as it is handed to them. They are forbidden to look elsewhere for answers.   Ã‚  Ã‚  Ã‚  Ã‚  My ideology is that if you don’t like something, change it. The people in the cave are never ... ...on’t want to believe that the world is so unfair, I don’t want to believe that he wasn’t there to see me walk across the stage at graduation, that he couldn’t make faces at me while I smiled for my prom pictures. I really want to believe that it is all a huge nightmare.   Ã‚  Ã‚  Ã‚  Ã‚  Jacobs lets us all know that we have to get through this ‘dog eat dog world’ with our heads held high, and also by listening to the wisdom of our parents, grandparents, the wisdom of our families.   Ã‚  Ã‚  Ã‚  Ã‚  In each essay we learn of ways that could hinder or help their individual or collective development. In Allegory of the Cave we learn that the society that the ‘cavemen’ live in is hindering their development. They don’t allow their counterparts the chance to develop into anything other than what the society wants. However in Free at Last Jacobs lets us know her feelings she lets her children know her feelings and guides them in the right direction, but she also lets them figure out on their own. She lets them learn for themselves and collectively make their own ideology. She allows for them to think for themselves, therefore she helps them in their development.

An Analysis of Moral in Who Moved My Cheese

Who Moved My Cheese? By Spencer Johnson, M. D. A Review and Essay By David Cox, Instructional Technology Facilitator Tioga Junior High School and Tioga High School At a time when Rapides Parish schools are once again facing huge financial deficits with resultant changes at almost every level, teachers must deal with mostly unwanted changes. Being a twenty-six year classroom veteran, I have had to change as well in many ways. In my internal search for ways to deal with change, I have recently read a book which has given me some new ways to think about change. I hope that this review might lead you to this book and help you to see how changes, even when first seen as negative and hurtful, are not necessarily a bad thing. Dr. Spencer Johnson has written a book which gives me some real ways to think about and deal with change. This small book, Who Moved My Cheese, is a fast and easy read but one which can enlighten even a cynical person to some ways to adapt to the inevitable changes of life in its many shifting forms and challenges. Like Chaucer’s The Canterbury Tales, the story is told as a story within a story of several old friends at a high school reunion told by one of the friends. The story centers around four characters who live in a Maze and the changes with which they must wrangle. The characters are two mice, Sniff and Scurry, and two so-called Littlepeople (creatures the size of mice but who look and act like people today) named Hem and Haw. The plot is pretty simple. The four characters find a large cache of cheese and can live their lives without much variation: get up, go to the cheese, eat, go home, and start over the next day. This works out okay until one day the cheese is gone. Then the characters must deal with the new situation. The mice, taken aback at first, are first to take action since they are creatures of almost entirely instinct: they set out looking for more cheese. On the other hand, Hem and Haw, creatures of reason and emotion, go through a series of reactions from shock to anger to knee-jerking and then to divergence. Hem stays at the now empty cheese station, sulking, complaining, thinking negatively and making even himself more miserable while Haw overcomes his fears and sets out to find new cheese. Filled with metaphor as direct as John Bunyan’s book Pilgrim’s Progress, this book then shows Haw rethinking, adjusting, and moving on with his life. He sets out to find his â€Å"New Cheese,† overcoming his fears and his sense of having been cheated. Along his journey, Haw writes messages of his inner discoveries on the Maze wall, hoping Hem will follow and read the â€Å"writing on the wall† and be comforted by Haw’s inner revelations. His revelations are never dramatic but always true and appropriate for his situation—and ours by extension. The outcome of the book for Haw is doubtful due to Haw’s many fears and doubts about himself on his journey. But by the end, the reader sees Haw succeed in ways that surprise both Haw and the reader. But what about Hem? Does he too succeed? That is where the story-within-a-story ends. And this is where this plot analysis ends. Who Moved My Cheese? begins with an introduction, sets up the story-within-a-story, tells the story of the Mice and LittleMen, and then ends with an analysis of parts of the story by the fictional high school reunion friends who tell parts of their life stories to one another since their graduation. Now, as in Chaucer’s day, this is effective although some critics and some readers want to fend for themselves intellectually—and that’s okay. Now, the reader of this article may ask, what does this have to do with Rapides Parish, teachers, and our mutual situations, and why is this review in a technology newsletter? Simply put, we are all constantly in a stew of change, having to deal with umpteen million rapid-fire often confusing and disheartening failures in the classroom. Technology may be used to enhance a teacher’s already good lessons just as the ideas in Who Moved My Cheese? can make dealing with changes in our lives a little easier with more direction. The story depicts the Littlepeople attacking the same problem with the same tools and failing each time. However, with just a little divergent thinking, Haw is able to break through from his old methods into new techniques and achieve his ultimate goal. Each teacher can find his or her own â€Å"New Cheese† in the classroom using technology tools in the same way and more fully reach the ultimate goal of educating young people. Students grow, have fun and learn at the same time, and meet challenges in ways that please and surprise them as well as their teachers, all the while successfully achieving benchmarks like Haw succeeds at finding his New Cheese. In conclusion, Rapides Parish schools are in for some changes; it is true. But with the use of technology to assist us, we can still accomplish our one unchanging goal. Technology instructors and facilitators can guide us through all of the myriad twists and turns of software and hardware, giving us methods, information, advice, and even pre-written lessons which use technology in every subject area and at every grade level. The school district Web site at http://www. rapides. k12. la. us/region6tltc/tltc. htm shows a lot of what can be easily obtained by every teacher who wants to successfully adjust to the changes coming, and then both teachers and students can benefit.

james moody essays

james moody essays James Moody is a world-renowned saxophone player. He has played with many famous musicians, such as: Dizzy Gillespie and Miles Davis. In this past concert he played with Tim Jenkins on piano, Dwayne Dolphin on bass, and Roger Humphries on drums. This jazz band was the best I have ever seen. James Moody had very good improvisational skills on the three saxophones and even on the flute. He was very proficient on all four instruments. I liked the relaxed environment he provided with his jokes and laid back attitude. Tim Jenkins was excellent on the keys. He was able to stay with everyones solos and provide some very solid solos on his own. Dwayne Dolphin was good at playing the basic melodic lines, but when it came time for him to play solos he was behind or ahead of the beat. I believe that he was trying a little too hard. However, he was nice to listen too. Now for Roger Humphries. Being a drummer myself I was very excited to hear him play. He was absolutely wonderful. He was right on top of the beat the entire time, even when the bassist wasnt. His fills during the songs were very impressive. The best part was when he would play solos. I couldnt stop smiling. I was overall very happy with the performance. Im glad that we had to go because I would not have gone if it werent mandatory. I didnt know that it was going to be as good as it was. I would definitely go see him again if I had a chance. James Moody is the man. ...

The settling of America essays

The settling of America essays The settling of America began with an idea, the idea that people could join together and agree to govern themselves by making laws for the common good. They desired a place where men and women of deep religious convictions could come and practice their faith freely; a place where you could fulfill the desire to expand lands and produce great riches. The idea of a clean slate, religious freedom, self-government, and dreams of great riches only whetted the Englishs appetites. They wanted to set forth and start anew. The enclosure movement was the cause of one of the greatest changes in the landscape of rural England. Landlords were enclosing croplands for sheep grazing, forcing many small farmers to move off the land. Then the economic depression hit the woolen trade and farmers had to make a new life as beggars. But word on the street was that the New World had opportunities of great riches. This caused the farmers to immigrate to the New World. These farmers were forced to start a new life, and America seemed to give the open opportunity to do so. Protestant England was still persecuting Roman Catholics among numerous discriminations, such as a couple seeking to get married could not be legally united by a Catholic priest. The Founders of the American nation wanted to define the role of religious faith in public life. Religious discriminations evoked many Catholics to come to the Americas. Here they could create a haven where they could get away from such discriminations. Maryland was one colony that was created as a refuge for Catholics. Many other colonies were created for the sole purpose of religious freedom, not just for Catholics, but for any religion. In the New World the colonies started under the direct supervision of the Crown, but were private projects with little supervision by the English. Political and social awareness increased and the need for government and leadership were more defined. Civil disorder w...

Retail marketing Essay Example | Topics and Well Written Essays - 2000 words

Retail marketing - Essay Example As Hahn puts it, it is the strength of the online shopping business like that of eBay that is inherent by the fact that it is online (Hahn, 2006). Use of the internet allows both the sellers and bidders to participate in online auctions from anywhere in the world. A seller let’s say in China can put up a doll in an online auction site that can be bid on by bidders that reside in the United States. In essence due to the absence of territorial barriers made possible through the use of the virtual space, items can be purchased by technically everybody anywhere in the world. Inherent in the worldwide interdependence of buyers and sellers is the comfort given to the buyers. The buyer simply sits in front of the computer, logs on to the online shopping site, uses an e-money, then waits for the delivery of the product. There is no longer a need for personal visit on stores which could require much effort especially for busy buyers. The Internet offers variety that is simply impossible in traditional stores (Postrel, 2004). Definitely, buyers do more than purchase items of their choice because they also work or study. More than the comfort offered by online shopping, time is saved for other purposes. Basically, the cost of participating into internet auctions through various retail agents is zero (Hahn, 2006). Online shopping also allows buyers to customize their products, as well as benefit from cheaper prices. As buyers are purchasing directly from the supplier, it eliminates the need for retailers and distributors who often add to the cost of the product . Postrel (2004) found that prices on the Internet were 6 percent to 16 percent lower than prices off-line. Aside from the fact that purchase through online auctions saves time, it also allows the buyer to offer a bid at the time convenient to him since there are time constraints (Miller and Layton, 2000). Bids

Seisin Essay Example | Topics and Well Written Essays - 500 words

Seisin - Essay Example This enabled different people to access seized property while away in pilgrimage or crusade, without necessarily having the idea of the right of ownership (Harold p 313). In chapter 2, according to Magna Carta, the legal concept of seisin of barons or earls in the chief by the military service, at the time of death owes relief. The notion of seisin inheritance develops by the old shelter from which the heirs of a Knight owes less according to ancient custom fees on seisin land. Moreover, in chapter 4, the guardian of the seisin land, takes reasonable customs, services and produce from the heir of the earth (Batten p 104). In contrast, destruction or waste of goods and men, committed toward ship of the lands and any other minor to the sheriff responsible for issues, determines two discreet men of fee. Besides, the sale of wardship of land to anyone that makes destruction or waste losses wardship and the land transferred to lawful and discreet men of a fief. According to Chapter 12, the legal concept of seisin does not impose on any kingdom, unless directed by a joint council of the kingdom. However, the difference develops for individual cases such as ransoming, that makes the eldest son in the country a knight. The marrying of the eldest daughter in the country levies a reasonable aid in different cities such as London. Chapter 16, allows anyone to enjoy the benefits of seisin, and no one distrains the chance of greater service for knight’s fee in seisin land (Edgeworth, Brendan, Neave & Ronald p 267). In Magna Carta, chapter 18, the inquest of novel disseizing and darrein presentment does not hold anywhere than their own county courts, in solving cases based on seisin (Makdisi p 29). These forces were chief justifies sending two justifiers in every county four times a year. The justifies with four knights of the county chosen by the county hold assizes in the county court in the place of meeting within the court. Chapter 39